Marketing a boudoir photography business is hard work. Some have reached a point where they’re able to hire help but many of us are one person shows.
We’re in charge of web design, marketing and sales, customer service, administrative tasks and of course we shoot and edit. Even if you are incredibly organized and diligent, chances are that at some point you will realize, or already have, that you’re dropping the ball somewhere.
When I started StickyAlbums in 2012 the goal was to create a marketing tool that would help photographers book more clients so that they could do more of what they love.
StickyAlbums has done just that. In four years almost a half million StickyAlbums have been created and viewed over 17 million times! We’ve helped thousands of photographers grow their businesses.
Now we’re excited to take it to the next level with our new marketing toolbox, Sticky Folios. It’s everything that you loved about StickyAlbums and so much more.
Turn Inquiries Into Bookings
The foundation of a successful photography business is being able to book quality clients. Over the last 4 years, I’ve talked with hundreds of photographers just like you and what I’ve heard over and over is that the ratio of inquires to booking is too low.
They’re doing everything they can to get their name out there – business cards, FB previews and boosted posts, prints ads, direct mail, small business partnerships, optimizing SEO, you name it….but they’re not closing the deal.
A big part of the problem is that internet has made consumers impatient. When they’re ready to purchase something, they want it right now. A potential client searching for a photographer via Google may be willing to send an inquiry through a contact form, an email or even leave a voice message but if you don’t respond right away, they’re going to move onto someone else.
So what can you do? You can live with your phone attached to you at all times and respond immediately or you can put a system in place to automate your booking and scheduling. StickyFolios allows you to create an unlimited number of online booking pages that are connected to your calendar. Let me tell you why this is such a powerful tool.
Online booking pages give you freedom and allow you to relax. If you miss a call or an email, you aren’t going to miss out on the potential to book.
By showing potential clients a handful of open date, you are able to create scarcity and demand which encourages people to make a decision and eliminates the back and forth that can take so much time.
You can create all kinds of meetings and sessions. Whether it be a 15 minute consult with a prospective client or scheduling the actual session or sales appointment. You can create an unlimited number of booking pages.
Booking pages can include a button for people to pay a session fee or deposit, reducing cancellations and no shows.
Lastly, clients love the convenience. Whether you are booking ten sessions a month or 100, your clients will appreciate having an experience that is instantaneous and user friendly.
Your Website Is Not Enough
Market research tells us that multiple, objective-based sites make sense for businesses. With StickyFolios, you can create mini websites (client folios) for each of your clients in just minutes. Client folios are a great way to surprise and thank clients and they can also be used as an sales incentive or pull through for larger sales.
Their real power though is that they will help you book more clients. While clients probably aren’t going to walk around sharing your website with their friends, they will show their friends a beautifully branded custom app.
Think about it – when your boudoir client shows her images to ten friends, those are ten incredibly valuable views. When your client hands her phone to her friend and raves about your work, it’s social and mobile. Low quantity but high quality traffic being driven by your clients, not Facebook ads or a google search is marketing gold.
Many of you specialize in boudoir photography but if you’re a photographer who does multiple types of portraits, it’s important to have separate sites for each brand. StickyFolios makes it simple and inexpensive to create a separate boudoir portfolio site to show off your work.
In today’s competitive photography market, it’s important to stand out. Creating a client experience that is client centered and user friendly from the start will make your brand shine and help you turn interest into dollars.
If you’d like to learn more about StickyFolios click here. For a limited time we’ve got a special offer for Boudie Shorts followers to get a month of StickyFolios for $1.
Nate Grahek is a photographer, educator, tech maven, and entrepreneur. He is passionate about helping others do more of what they love. He founded StickyAlbums (www.stickyalbums.com) in 2012 to help photographers grow their word-of-mouth referrals. His subsequent launches of StickyApps (www.getstickyapps.com) and StickyFolios (www.stickyfolios.com) strengthens his commitment to helping all photographers build stronger businesses.