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Photographers, Should You Have a Separate Site for Each Niche?

Photographers, Should You Have a Separate Site for Each Niche?One of the most popular questions I get asked by photographers is if they should have a separate website for each niche they shoot.

So if they shoot boudoir and weddings – should those each have their own website?

Here’s the thing – every time you create a website along with that comes site maintenance: protecting it from being hacked, updating plugins, SEO & much more.

Personally I’m a fan of getting the most impact with the least amount of work.

So before I give you my defining answer, let me share a quick story with you.

When I first started shooting boudoir I decided to create a new site for it. I was afraid my wedding clients would be off put by seeing half-naked photos of women on my site.

Photographers, Should You Have a Separate Site for Each Niche?

So I went ahead and created a new brand, new name, new website. Then along with that came new social media profiles, new email marketing campaign, new packaging and SO much more.

Soon I felt like I was running TWO businesses. Everything was TWICE as much work and you know what I learned from all of this chaos?

Having a separate brand WASN’T booking me more photo shoots – so what was the point?!

In fact it was costing me more money and more of my time!

In addition to the time management I now had to host two sites, have two URLS, etc. etc.

You can see how photographers can go down this rabbit hole very quickly.

Photographers, Should You Have a Separate Site for Each Niche?

So here’s what I would advise.

I would advise having ONE photography website.

From there you can have multiple portfolios: one for weddings, one for families & one for boudoir (or whatever the niches you shoot are).

So right now you might be thinking – yes – doing less work sounds great but what will my clients think?! What if they go to my site and there are half naked women on there?!

First off – nobody cares. Truly.

I have asked EVERY SINGLE client I’ve had that wasn’t a boudoir shoot if they cared that I had boudoir photos up in my studio and boudoir photos on my website and they all said they loved it. In fact I have booked shoots from it!

Moms would come in for a family shoot and see I did boudoir and then call/email me later.

Not to mention it’s not like you need to showcase your boudoir photos front and center on your website. You can have them as a separate portfolio you link to when your marketing is boudoir specific.

Know the bottom line is that it’s your choice.

Photographers, Should You Have a Separate Site for Each Niche?

If you feel in your gut you NEED to have a separate website even after considering all of the negatives I shared with you today, then go for it. After all it’s YOUR business and that’s the glory of being a business owner.

Either way I hope you found this post helpful in answering the ever plaguing question.

If you’d like to learn more ways to market your boudoir photography business I’d love to invite you to get my free Marketing Boudoir in Your Community Mailer free by clicking here.

I also have a 90 minute free masterclass on how to book 3 or more boudoir shoots every week – and you can attend that class by grabbing your seat here.

Do you think photographers should have one website or multiple? Why?

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Molly Keyser

Boudoir photographer and business coach, I am dedicated to changing the world with the power of a camera. Originally from Wisconsin, I'm now in Texas, but I help photographers around the world learn how to go full-time with boudoir photography.