A target client, or ideal client ,is the type of customer that would be ideal for your boudoir business.
This target client is who you would plan your business around so it will appeal to them like crazy. I think the reason so many boudoir photographers are confused on their target client or don’t have one is because they don’t understand WHY it’s important.
So, let me tell you a little story about Holly. Holly didn't have time to sit down and figure out who her “target client” was, let alone care about it. She figured that she would put her business out there and then whoever came her way would be good enough. Although she had some clients, she was finding many snags along the way. First off her marketing efforts were taking forever because she didn’t know what to do as far as design, what wording to use or WHERE to advertise. So, she just made it all up and none of it was consistent. Secondly since she didn’t know where to advertise so she just went all over the place and within months she could see how much money she was wasting. Some of the marketing efforts weren’t even bringing in any clients, what a waste of money. Lastly she found that most of the clients coming through her door she wasn’t clicking with. All the clients coming through her door were so different from the last and they all wanted completely different things. A lot of them weren’t what she was hoping for and they weren’t even coming close to spending what she was hoping they’d spend either, super disappointing.
If Holly had known who her target client was she would have known how to design her ads, where to advertise, saved money on advertising, clicked with many more clients, known what type of client was going to walk through the door, what their expectations were, they would have been pre-qualified for her sales and she would have saved so much time by focusing in on one target group of women instead of everyone. Now that you can see how important it is to have your ideal client pinpointed be sure to take the time to figure it out. Ask yourself key questions: Where does she (your ideal client) hang out, where does she work, where does she shop, what is her income, does she have children, etc. etc. Once you have ideal client clarity you will have a much stronger foundation for your entire boudoir business.
How will this help me say goodbye to being unappreciated and underpaid?
By targeting your “ideal client” this will help you bring in those clients that are right for you and weed out those who are not. This is SO difficult to do as you will feel like turning any client away is a bad idea, however, it is just the opposite.
By targeting the right clients for your business and yourself you can guarantee that you will be appreciated at every shoot. Knowing your ideal client and marketing to them sets the expectations for each party as well, so there are no surprises. The last thing you want is to attract a $100 client when you are hoping for an $800 sale. Not only will you feel unappreciated but your bank account will feel this way as well.
As you can tell I simply can't stress enough how important it is to take the time to figure out what “ideal client” is right for your business and yourself.
The bottom line is that you need to research, dream, listen to yourself, listen to your goals, and plan.
Get More Bookings Over Your Competition:
VALUE: Create attractive offerings and a price list that is filled with value your ideal clients can see.
REPUTATION: Discover your ideal client which will make marketing + building your reputation a breeze (and save you loads of money).
CONVENIENCE: Craft your mission statement and “hook to book” phrase so you can easily chat up your ideal clients. You never know where you're going to find your next booking!
So, who IS your ideal client? Where does she like to spend her time? Tell us below in the comments and you'll start to see that everyone has their own ideal client! xoxo