There can be a lot of reasons as to why you’re not getting as many bookings as you want, but I’m going to shed some light on one reason, in five ways.
It’s all about VISIBILITY!
Seriously, if people don’t know you’re a photographer, they don’t know to book with you! Super simple stuff, and yet there are a few areas that often get over looked and affect your visibility. They are:
#1 – Facebook
I can’t tell you the amount of times that I’ve gone to a photographer’s profile and not been able to find a single sign that he/she is a photographer! Make sure that you have yourself listed as a photographer for you work and that it connects to a Facebook business page (which should be completely set up and active, by the way).
But it doesn’t stop there. You also need to make update your profile bio to mention that you’re a photographer and give a little bit of info on what and why and all of that stuff. Check out how my profile is set up as an example:
You also need to be posting about photography and about your photography business on your personal page. You might think that you need to keep business and personal separate, but when you’re in small business, your business is your personal life. Not just on your Facebook wall, but even in public with the people you meet you need to be letting people know what you do.
It’s not enough to have a studio or a business page of a website anymore: you have to actively let people know what you do. You have to be a leader of your photography movement! Post about it, talk about it, hand out business cards like candy! Stop hiding in the shadows and wondering why you’re not getting bookings when you could be out there making it happen!
#2 – Profile Photo
I know it can be fun to change your profile picture to the latest event of the latest picture you took, but it’s important to have a professional headshot and to make that your permanent headshot (at least until you change your hair or it’s been awhile and you need it updated).
You want something that’s clear and professional, and it’s even better if you have a camera in it to show people right away that you’re a photographer (see mine above).
By keeping your profile picture consistent, you increase the chances of becoming recognizable. If it’s constantly changing, people might not be able to remember you, and then when it’s time for them to search for a photographer you won’t be the one they remember!
#3 – Location
List your location!! How are people going to know whether or not they can book a shoot with you if they don’t know where you’re located? On both your personal profile and on your business page, your city should be established. Something that simple can be a deciding factor between a client choosing you or another photographer for a shoot.
#4 – Email Signature
Let me tell you the story of the most random booking I ever got. I was emailing GoDaddy customer service about an issue with my site and got a response from their support team and got it all resolved. But the lady that was helping me apparently also sent along my business information to a friend of hers that was located in my city and wanting to get a boudoir shoot done! How crazy is that!?
And that all happened because I had my website, Facebook, and phone number professionally linked in my email signature. Essentially every email that I sent out, to clients or potential clients or even strangers, was a business card. Everyone who gets an email from me gets a note that I am a photographer!
#5 – Mindset
Ultimately, this is the most important. You have to be 100% happy and confident in what you do. You need to be able to proudly say that you are a photographer whenever you get the chance to. If you’re having a conversation with someone in the grocery store or at the bank and you’re asked “what do you do?” and you just mumble something about this or that, you’re not going to get any bookings! But if you can confidently say “I’m a boudoir photographer on a mission to help women realize their inner beauty. I’ve helped over 100 women since being in business!” that’s going to hook people and draw them in.
Bookings are everywhere! Where there are women, there are boudoir bookings. If you have the right strategies and the right visibility, you’re that much closer to getting the number of bookings you want.
Want more help building a thriving photography business with boudoir? Check out my free case study at www.boudoircertified.com/case3