Today, clients value us uploading their images to Facebook almost as much as receiving their final products. When they see themselves on your website, blog, or Facebook page they feel like a celebrity. They've probably been “stalking” your blog for quite some time before booking you. Professional images give off such a powerful sense of stardom. The great news is that putting their images online is just as great for you as it is for them.
-A feeling of stardom
-compliments on how beautiful they look from family and friends
-being able to share the images & use as a profile photo
(Your) The photographer's benefits:
-gaining page views & subscribers to your website, blog, FB, etc.
-getting your name out there by logo-ing the images for web use
-building up the clients excitement over the images
TIP: I edit and make the blog post of the images I've shot the SAME DAY while I'm still super excited about what I just shot. Although I make the blog post right away, I do not post it at that time. I set it up in WordPress to go live AFTER I've received the client's payment in full.
Reasons it will hurt your business and sales to post images before the client has paid for them:
–The client might be satisfied with just having those images online and will never compensate you
-Having some images makes the process feel complete so there is no sense of urgency for them to come in and view the images in your studio
-Even if you tell them not to save them to their computer, they will. If you saw beautiful images of yourself you'd save them too. 🙂
I was having SO many problems (mainly senior students and younger clients) not getting back to me to view/order their images. Even some let a year go by before ordering! To gain control, I would hold off on posting them to the internet. Then, presto, problem solved!!
How about you? What do you like to do to make sure your client benefits from feeling like a star and you being compensated for your work? Share with us in the comments below! We love hearing from you. 🙂