When to Publish Client’s Photos Online

Today, clients value us uploading their images to Facebook almost as much as receiving their final products. When they see themselves on your website, blog, or Facebook page they feel like a celebrity.   They've probably been “stalking” your blog for quite some time before booking you. Professional images give off such a powerful sense of stardom. The great news is that putting their images online is just as great for you as it is for them.

 

 

The client's benefits:
-A feeling of stardom
-compliments on how beautiful they look from family and friends
-being able to share the images & use as a profile photo

(Your) The photographer's benefits:
-gaining page views & subscribers to your website, blog, FB, etc.
-getting your name out there by logo-ing the images for web use
-building up the clients excitement over the images

So when should you be posting these images online?  You should be putting their images up after the client has viewed, ordered, and paid in full for their images/products. I know it's tempting to share your wonderful images right away but the reality is – YOU COULD REALLY BE HURTING YOUR SALE.  I've had so many people say “Well, I already have that one on Facebook so I don't need to order it.”  Really, this is a disservice to our clients as well. A Facebook image is low quality and not archival. They will be wishing they would have had that image in a high-quality print or archival product down the road.
P.S. Make sure you have a release from your client to post their images online!

TIP: I edit and make the blog post of the images I've shot the SAME DAY while I'm still super excited about what I just shot.  Although I make the blog post right away, I do not post it at that time. I set it up in WordPress to go live AFTER I've received the client's payment in full.

Reasons it will hurt your business and sales to post images before the client has paid for them:
The client might be satisfied with just having those images online and will never compensate you
-Having some images makes the process feel complete so there is no sense of urgency for them to come in and view the images in your studio
-Even if you tell them not to save them to their computer, they will. If you saw beautiful images of yourself you'd save them too. 🙂

I was having SO many problems (mainly senior students and younger clients) not getting back to me to view/order their images. Even some let a year go by before ordering!  To gain control, I would hold off on posting them to the internet.  Then, presto, problem solved!!

How about you? What do you like to do to make sure your client benefits from feeling like a star and you being compensated for your work? Share with us in the comments below! We love hearing from you. 🙂

As tempting as it might be, don't publish client's photos online right after the shoot! Wait until after they've paid and received their order. Read my blog to find out why!

As tempting as it might be, don't publish client's photos online right after the shoot! Wait until after they've paid and received their order. Read my blog to find out why!
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Molly Keyser

Boudoir photographer and business coach, I am dedicated to changing the world with the power of a camera. Originally from Wisconsin, I'm now in Texas, but I help photographers around the world learn how to go full-time with boudoir photography.