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Why Your Photo Biz Needs A Promo Video & How To Create One On A Budget


Today I want to talk to you about why your photography business needs a promotional video and how to do it on a budget.

Alright? Here’s the thing. Video is king. Especially when it comes to photography or boudoir photography, it’s kind of intimate. People want to know what they’re getting into. What does your studio look like? Wherever you shoot, what does that look like? Who are you like? Because they want to work with someone they know, like and trust, right? So you need to come up with a promo video. Now, I have made this mistake where I went out and spent $3,00 to $6,000 on one video and that’s a lot of money!

Here’s how to do it on a budget. Literally take your phone, put it on a tripod and record yourself talking about your business. Maybe write out a script, okay? You can also be recording it through audio as well with any other device that you have.

And then what I want you do is you can literally take your iPhone or your camera, if it has video and make little clips, like a clip of your studio or a clip of a client’s outfit or a clip of you walking to the studio, clips showing off your business. And then you can put them together.

You can put together you talking on video, you talking on audio, the clips that you shot, put it together with music quiet in the background. And boom! You have a promo video.

Seriously you guys, I just use the free video editing software that came with my PC. It’s nothing special. And if you have a Mac, even better because then you can use that software. And that’s literally it.

Comment “video” below or drop some video emojis to say, “Hey, I’m going to do this. I’m committing to this. I’m going to do a promo video!!

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Molly Keyser

Boudoir photographer and business coach, I am dedicated to changing the world with the power of a camera. Originally from Wisconsin, I'm now in Texas, but I help photographers around the world learn how to go full-time with boudoir photography.