If you're not doing Facebook Lives, you need to stop everything and watch this video.
I want to tell you guys a little story about one of my students. I had directed them to create a Facebook group and do daily Facebook lives in their group. Now, this particular student went from $200 shoots to $2,000 shoots. In fact she just had a $20,000 plus month in her photography business. No joke! She now gets most of her bookings from her group and the lives that she's doing. So, if you're not doing Facebook Lives, start doing them now! I want you to do them consistently every single week day, if possible. But if you're thinking, “Well, I have no idea what to talk about,” I'm going to teach you how to do that right now.
- You want to talk about something great that your audience will benefit from, and have a good call to action.
- You need to come up with an interesting title- like a hook to get them to click on the video and watch it. So think to yourself, “What would make me click on a video to watch it?”
- You want to share a good story. Let's say I'm going to share the story of why I decided to become a boudoir photographer. Well, I could make that more interesting. Instead of saying “How I became a boudoir photographer,” I could say “Why I chose to photograph women in their underwear for a living.” Who would not click on that video? You know you would!
That’s a great example. Think of the story you want to tell. You want to build your know, like and trust factor. Tell your potential customers about yourself, share your stories and share your clients’ stories as well. Share who came in to do a shoot with you and what their story was. After you share the story, you want to have some kind of call to action. You could say, “So, you know, because I'm feeling vulnerable and I wanted to share my story with you guys, I'm going to offer $99 photo shoots with a $100 credit towards packages for the next 24 hours. Comment below if you want that deal.”
Commenting is good because it will bump the posts up, and then you could just message each person. If you have them email you, then no one will be commenting and boosting the post for your other followers to see.
So, do your Facebook lives with a good story, a good title and a good call to action. I hope you guys enjoyed this video. If you did, comment, “heck yeah” below and tag your friends so that they can learn from this video as well!