Have you ever struggled with imposter syndrome? It’s when you think “Who am I to charge these prices?” or “Who am I to say I’m the number one photographer in my area?” Those are big claims right? I dealt with it too when I was first getting started. I thought, “Who am I to charge these prices or have this business?” I felt weird even marketing my services. That’s really not a good place to be in when you are running a business. You’re a business owner and you need to believe in your product before anyone else right?
If you’re struggling to overcome this, I want to give you some words of encouragement. Want to know how I overcame it? Practice. Practice makes perfect. Shoot a lot, become very confident in your skill and learn to appreciate it. I would also like you to look at pictures you took maybe a year ago and really recognize your growth.
Now, when it comes to pricing, you might be thinking, “Who am I to charge these prices?” Pricing is going to be scary at first. When you do that first in-person viewing session, it might be scary to say, “Your total is $1,982.” You just have to get used to it. I got over this by literally doing it. I was so nervous the first time I did it to tell someone that their total was over a thousand dollars. I was like, “It’s 10-82.” I couldn’t even say one thousand I was so nervous about it.
Once I got that check in my hands and got paid, THAT is what helped me get over imposter syndrome. I thought, “Wow! These clients really appreciate my work. They’re willing to pay for it. Who am I to not push this out to the world when my clients are really enjoying my services?” If you’re struggling with this, all you need to do is go out there and do it. I promise it’s going to get a lot easier over time once you start to really have those things happen for you in terms of people telling you you’re the best photographer. You will begin to feel your true worth and value.
Even if you’re nervous, do it anyways! I promise that imposter syndrome will go away really soon!