How to Price Boudoir Photography
There is a system to pricing your boudoir photography and I’m going to show you how.
Pricing your photography isn’t a guessing game, a time to look at your neighbors pricing, a time to ask a bunch of people what they *think* your work is worth, or a time to ask yourself “what do I *think* my potential clients might pay?”
Using those methods will only end with you dealing with price shoppers, not believing in your prices yourself, and of course YOU not getting a salary.
You don’t want to have to choose between lunch and vogue do you?
Let’s stop the “price is right” guessing and learn how to price your boudoir photography the right way..
Pricing your photography comes down to:
1) What are your total yearly business expenses? (sample: $30,000)
*Expenses include: internet, website hosting, props, camera gear, rent, bills, etc.
2) What is YOUR desired yearly salary? (sample: $50,000)
3) Add your answers for lines 1 and 2 together to get = (sample: $80,000)
4) How many shoots will you (or would you like to) take on in a year's time? (sample: 50)
5) Divide line 3 (your total expenses) by line 4 (number of shoots in a year) = (sample: $1,600)
CONCLUSION: The number you come up with on line 5 = your average sale.
*Your average sale is the average total per client you need to get in order to meet your goal.
So for example. Let’s say you have 4 clients. 2 spend $800, 1 spends $1600, and 1 spends $3200. You would add up all of those ($6,400) and divide by 4 (the number of shoots) and that gives you your average sale ($1600).
You see, every business has different expenses. Every person has a different desired salary. This is why it will only hurt you to look at how other people price, you are not them and vise versa.
If you’ve done the steps mentioned above and you don’t like the “average sale” number you’re getting then you either need to adjust your expenses, adjust your salary, or adjust the number of shoots you will take on.
Remember, this is your business and you’re in charge! That’s the best part of owning your own business, am I right?!
So what should you do next?
The next thing to do would be to create your pricing structure (price list) keeping your average sale in mind. Build some packages on your price list and make your average sale the middle package.
Here's a helpful training to help you take that next step:
I created this ebook to take you even further into the how & why behind profitable pricing and packages. I share exactly how I price my photography (how I get those $7k sales) and the why behind it. In this ebook I will take you step by step to figure out your pricing, packages, ala cart and more. You will no longer have to wonder if you're charging the right amount, you will know.
This ebook also comes with an actionable spreadsheet which will keep you accountable to actually do this. I promise this won't be one of those ebook you buy and never use. This book is short, to the point, actionable and super helpful!
Megan says, “Hey Molly! I just bought this and I love it. It has helped me substantially.” – Owner of Miss Rouge Boudoir
Learn how to price photography, get started today.
I hope this has helped you to better understand the correct way to price your Boudoir Photography.
I'd love to hear in the comments if this was helpful for you! Also if you think this would help a friend I'd be honored if you'd share this post!
Love & High Fives!