Today I wanted to chat with you guys to teach you how to partner with businesses the right way.
How can a photographer partner with a business? You're probably thinking, “I've tried this before and it doesn't work.” I want to teach you guys the number one tip and that is, make the offer beneficial for the other party. Literally it's as simple as that. I promise you.
I think the number one thing that photographers get wrong is that they go to partner with someone and they're only thinking about what they're going to get. They're only thinking like, “You know, well, I want to get bookings or I want to make money or I want to do this so this is what we should do. You should let me do X, Y, Z. You should let me advertise. You should let me promote.” And they're thinking, “Well, what do I get out of it”, because they're business owners too.
I want you to ask yourself if someone approached you, what would you agree to? Would you agree to putting up a bunch of flyers and promotions for someone and getting nothing in return? No, probably not. So think about what you would say yes to and then pitch that to other businesses.
So, go now, create a list of different ideas thinking about what you would agree to in mind and making sure that the benefit is almost better for them than it is for you because that's the only way that you're going to get people to agree to partner with your photography business.