Do you want more repeat clients? Why wouldn't you! Easier marketing, more consistent sales, customer relationships…what's not love!? Now the questions is: how do you get repeat clients?
I've got a couple of tricks up my sleeves to get repeat clients that I'm going to share with you!
1. Shoot Boudoir
Seriously, this is my number one tip for getting more repeat clients. Take it from someone that has been a photographer for over 13 years and in that time has shot everything under the sun, from babies to weddings to coin collections. Not only is boudoir the most profitable and the most rewarding niche, it is also the easiest one to get repeat clients in!
Think about it: a woman can get an unlimited amount of boudoir shoots in her lifetime, but it's very unlikely that you'll shoot the same wedding clients ever again. If you want repeat customers, you need to be shooting boudoir.
I did not hit the 6-figure income mark in my business until I started offering boudoir. Actually, it wasn't until after I starting shooting boudoir full time. Coincidence?
2. Stay in Constant Contact with Your Audience and Clients
No matter how amazing the shoot was or how beautiful the photos are, you are likely to slip out of your client's minds if you're not in constant contact with them. One of the easiest ways to do this is to have an email newsletter!
If you're just starting out with this, maybe start with once a month, but you want to work up to weekly or even biweekly newsletters. Send stories and updates about what's going on in your studio, what sales and promos you have going on, client stories, reasons to book, and whatever else your clients need to hear. Not only is this a great way to stay in touch with your previous clients, it's a great way to get new clients, too!
3. Complimentary Shoot Cards
When I give my clients their photos, I include a 5×7 card that works as a gift card of sorts. It's for a complimentary shoot including hair and makeup and a $100 photo credit. Because I'm giving this to a client that just purchased photos from me, I know that she'll purchase again even if her shoot is free. But I have two rules attached to that card: the shoot has to happen within the next calendar year, but she has to BOOK in within the next two weeks. She can book for eleven months down the road, but she needs to get on my calendar ASAP if she wants the deal. That helps make sure that she doesn't forget and that I have an available slot for her!
I'll let her give this card to one of her friends instead (or sometimes I'll give her a card and one for her friend!) and then I get a new client! Either way, it's another booking for me which is a win!
These are only a few of my tips on how to get more clients and how to get repeat clients, but I'm reserving the other tips for my VIPs, the Boudoir Certified students. If you're interested in learning everything and building a six-figure photography business with boudoir, check out my free case study!