I really did fill my month with 15 boudoir shoots in just one day and I'm going to let you in on how I did that. No, this is not advice on “boudoir marathons.” I booked 15 shoots for boudoir on my calendar in one day and here's how…
I have been in business now for almost 7 years. In that time I have gone to school while owning a business, been an “everything photographer,” a wedding photographer, had days where I LOVED my job, had days where I didn't so much, worked from home, worked from a coffee shop, worked from a moving vehicle (and an airplane for that matter), met lots of amazing people (yay wppi, networking, and amazing clients), traveled, experienced life lessons, gained life experiences, and of course I've learned a lot about myself and where I want to go as a business owner.
What I learned:
- Wedding photography isn't for me
- I'm not that great with grammar, but I still love to teach anyways 😉
- I love working one on one with people
- My job is amazing because I get to spread confidence and self love through a creative outlet
Most importantly I've learned that I'll work my butt off to keep my business thriving.
When you have a portrait studio that specializes in women's portraits in a town of 60,000 people you need to get pretty creative with your marketing. I'm not going to lie to you and say that I simply put up a Google listing, Facebook page, and website and people started pouring through my studio doors, because that's simply not true.
If you know me you know that I LOVE marketing. A dream work day for me (besides shooting or teaching) would be to sit in the studio on a fall day, sipping tea, and brainstorming new marketing ideas. I'm a weirdo like that.
Last year I was trying to come up with a way that I could fill one of our studios slower months with boudoir shoots. I wanted a “secret weapon” idea that I could unleash whenever we needed it. So I got to work planning this “secret weapon.”
After lots of testing, rule writing, brainstorming, script writing, and designing my marketing “secret weapon” was born. The “secret weapon” I'm talking about is a “Model Call Program” I created. I created it with boudoir and glamour in mind but it could be applied to any portrait session type.
My secret weapon “Model Call” is defined as: A marketing tool to get more clients into your studio fast and give a purpose to their shoot.
Many excuses for potential clients not doing a shoot sound the same, “I don’t have somebody to do the shoot for and my friends will think I’m vain if I book a shoot for myself.”It dawned on me that by having clients apply to model gives them the “REASON” they needed to do a shoot (they can tell their friends it was because they were chosen to model).
- By using my marketing ideas for these “models” gave me a chance to use their photos for marketing purposes
- By implementing my rules for the “models” guaranteed me a model release from each model
- My pre-shoot sales strategies gave me the chance to sell them their images after their shoot
The first “MODEL CALL” I made (on Facebook) received:
- 58 “likes”
- 30 comments
- and 40-ish emails of people wanting to participate!
From the hype I created using my “model scripts,” persuading email templates I created, and rules I implemented so I book the RIGHT “models” for my business I ended up choosing and booking FIFTEEN boudoir shoots in ONE day. No joke. (and yes I got paid for them) You can view “Model Call,” [HERE].
TO BE CONTINUED…
- Want to find out how much money “MODEL CALL” and those 15 shoots made me?
- Want to find out more about the story and how I did it?
- Want to find out what else I gained from those shoots besides new clients and sales?
- Do YOU want to know how you can do it too?
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