Should your photo business have different brands?

Now I'm talking to you, you awesome photographer you, and today I want to chat with you about this ever testing question. Should you have different brands if you are offering different niches?

Oftentimes people want to add on boudoir because they know it's the best photography, but they're not sure if they should create a separate website for that, and a separate website for seniors, and a separate website for weddings. Stop the madness. Okay, so here's what I'm going to do, I'm going to help you out. Just have one website. And I know you might be thinking, that's ludicrous. That's way too little work. It is too little work and it shouldn't be that much work. You should have one dang website okay.

One dang website.

Here's the thing, if you're afraid that someone might go and click on boudoir, and it might be weird that you also shoot weddings, don't worry about it. I've literally tested this with my clients and they were like, “No I think boudoir is cool, blah, blah, blah.”

But here's the other thing, they're going to your website. They're clicking on links. They're going … like they're only going to click on the boudoir section if they want to look at it.

And then also here's the other thing, it's actually going to get you more bookings because your wedding clients otherwise maybe wouldn't know that you offered boudoir and vice versa.

This is going to be way less work for you because running multiple websites is like running multiple businesses.

So just comment, yes, if you are going to take my advice and put it into one dang website to give yourself way less work and end up booking more shoots.

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Molly Keyser

Boudoir photographer and business coach, I am dedicated to changing the world with the power of a camera. Originally from Wisconsin, I'm now in Texas, but I help photographers around the world learn how to go full-time with boudoir photography.