How to Convert Website Visitors to Clients

Are you 100% happy with your website? Are inquiries from ideal clients pouring in from your website everyday? If  yes, go out and treat yourself to a box of wine If no, continue reading. For most photographers our website is our storefront. It’s the first thing clients see when they find and consider booking us.  Clients no longer look to the yellow pages they look to “the google.”  It’s so important to know the psychology behind who you’re attracting, how they view your website and why they would want to contact you.  I’v been in business for 6 years and I’m ashamed to admit that I’v re-done my website 5 times. I’m not ashamed that I revamped my website but more so that I never took the time to figure out who my target client was and how to create an irresistible website.

I think most photographer’s websites fall flat because they…
-don’t know who their target client is
-over explain
-choose the wrong images to display
-and they are focusing on their work and not fulfilling the clients needs/wants

It can be extreamily frustrating when you put so much time, effort and money into your website only to have it fall flat.  Your website needs to be working for you. Your website needs to take site visitors and convert them into potential clients who get in touch with you.

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